Fern & Co. started as one very annoyed person, four dead fiddle-leaf figs, and a decision to actually learn how plant care works.

Most plant shops hand you a receipt and a wish of good luck. We hand you a real care card, written by someone who's actually kept your specific plant alive, plus honest answers about what will and won't survive your apartment.

We only stock what we'd put in our own homes — low-maintenance enough for people who travel, forget, or have historically bad luck with anything green.